Carrefour the Internationalization

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The internationalization of Carrefour CARREFOUR DESCRIPTION Carrefour SA is the first retailer in Europe and the second largest worldwide with total revenue 81.271 billion in 2011 . It has stores in 33 countries in Latin America, Asia and Europe. Yet there is also countries where Carrefour is established only through its partners and franchisees for instance in Egypt or Japan. Thus Carrefour is present in all the geographic areas of the world . The group currently operates four grocery store formats: * hypermarkets, * supermarkets, * Cash & carry * Convenience stores. The Carrefour group currently has over 9,870 stores, either company-operated or franchises. Revenue | €81.271 billion (2011) | Operating income | €(481) million (2011) | Profit | €371 million (2011) | Total assets | €47.93 billion (2011) | Total equity | €7.627 billion (2011) | HISTORY In 1959, Carrefour was founded by two entrepreneurs Marcel Fournier and Louis Defforey . Carrefour pioneered the concept of hypermarket, a large supermarket offering a large variety of products and a department store under the same roof. They opened their first hypermarket in 1962 near Paris in France. Gradually Carrefour has developed into a modern corporation , thus improving its competitiveness and market presence considerably. Carrefour has expanded steadily since 1969. Now it is an international supermarket group with a global network of supermarkets across the world. It serves 2 billion clients per year in more than 9,870 stores which are present in 42 countries. 412,464 employees work for Carrefour. It is not only the second but also the most internationalized retailer worldwide. It operates mainly in the European Union, Latin America, and Asia but also in North Africa. In 1999 it merged with Promodès one of its major competitors on the French market to form the

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