Carnival Character Essay

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Chapter 8 CAPITALISM AND THE CARNIVAL CHARACTER: THE ESCAPE FROM REALITY INTRODUCTION Ever since the pioneering work of Wilhelm Reich and the Frankfurt School of Critical Theory, the critique of domination located a space for the role of psycho-dynamics within class society to understand the internalization of the authority relationships that sustained the economic and political systems. One of the most important of these understandings was Fromm’s concept of “social character” as a historically specific instantiation of a form of selfhood, consciousness, underlying desires and defense. While his understanding of “social character” was nascent in his analysis of the lure of fascism as an authoritarian/destructive response to anxiety and powerlessness, he expanded this understanding to include receptive, exploitative, hoarding and marketing manifestations. But does this framework yet have any explanatory value in the present age in which globalized capitalism is triumphant, the mass mediated carnivals of its consumer culture are universal and the au courant tropes of social theory range from the bland affirmations of the status quo to the postmodern escapes to hypereality. I would like to argue in the affirmative, that in fact these trends indicate the growing prevalence of what I would call the “carnival character” in which the dominant mechanism of escape is privatized hedonism. This “carnival character” is the consequence of technologically advanced consumer society and its amusement culture which has colonized childhood to establish the psychosocial foundations for consumer based lifestyles and identities. This has in turn led to an enfeeblement of the self that is hidden behind a plurality of masks drawn from popular culture. If the marketing character sold him/her self as a commodity, the carnival character creates his/her identity through
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