Carl Botan's Research Essay

700 WordsNov 14, 20123 Pages
Ross McGinty Research Methods In Communication Homework #2 This study by Carl Botan and Lawrence Frey looked to prove if there were differences between worker's attributions of trustworthiness toward their labor union and its messages. Botan and Frey used survey questionnaire research to find these answers. The two hypothesized the following five advances. Labor union members will demonstrate a significantly greater degree of trust in their labor union and/or its messages than will non-labor union members. Male workers will demonstrate a significantly greater degree of trust in their labor union and/or it messages than will female workers. Black workers will demonstrate a significantly greater degree of trust in their labor union and/or its messages than will white workers. Workers who (a) have previously been labor union members, or (b) have a union member in their family will demonstrate a significantly greater degree of trust in their labor union and/or its messages than will workers who (a) have not previously been labor union members, or (b) do not have a union member in their family. There will be a significant positive correlation between workers’ age and seniority with respect to attributions of trustworthiness toward their labor union and its messages. The independent variables In this experiment were questionnaire answered, affiliation,gender, race, previous union membership,presence of a union member in the family, age, and seniority. The dependent variables were derived from the Giffin Trust Differential, measuring three factors to measure trust. These included character (attributions about the reliability and intentions of a referent), expertness ( attributions about a referent with respect to knowledge) and dynamism (attributions about a referent with regard to degree of activity). The survey used an open shop to conduct its research. An open shop

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