Car Industry Essay

2666 WordsFeb 12, 201211 Pages
Table of Contents 1. INTRODUCTION………………………………………………….….2 2. MAIN BODY……………………………………………………….….2 2.1. PESTEL ANALYSIS………………………………………………..2 I. PoliticalII. Economic…………………………………………………..2 III. Social………………………………………………………………....3 IV. Technological………………………………………………………...3 V. Environmental……………………………………………………..…3 VI. Legal………………………………………………………………….4 2.2. PORTER’S FIVE FORCES ANALYSIS…………………………4 I. Buyers’/customers' power…………………………………..………..4 II. Suppliers' power…………………………………………………..…4 III. Threat of substitute products…………………………………..….4 IV. Threat of new entrants…………………………………...………..4 V. Rivalry among competitors………………………………4 2.3. Mercedes- Bendz stratagy anaysis…………………………………5 List of references…………………………………………………………9 1. INTRODUCTION In this work the following analysis will be made. Pestle Analysis, it gives the chance to study the company and to define what position in the market it occupies. External and internal factors will be studied, it will help us to draw certain conclusions and to look, how the company behaves in various situations. As will be considered Porter’s five forces analysis, in which 5 points will be considered. That will help to reveal influence of each factor on the company. Furthermore company Mersedes will be analyzed . At analysis of internal and external factors, strategy company, it will allow us to draw a certain conclusion and to find out how much steadily the company exists in the market. 2. MAIN BODY 2.1 PESTEL ANALYSIS The Pestel analysis is the tool intended for revealing political, economic, social and technological aspects of an environment which can affect on company’s strategy. It is considered to be the purpose of its research revealing of tendencies in technological development which are the reasons of

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