Car Advertisements Essay

824 Words4 Pages
Throughout time, cars have always been advertised in the most popular form of ad: magazines, newspapers, television, the internet, etc. Cars have always been easy to advertise because of their constant demand in American society. People need them to go to work, to go on vacation, and to visit friends. Ever since they have been invented, cars have been the absolute need for anyone. Kids cannot wait to get their driver’s licenses, celebrities are always looking for the hottest (and most expensive) car, and families want to be up-to-date with the latest technology in cars. Cars advertisements are effective because they develop a need in consumers, and are not as effective if the ads do not contain a picture or video; Further, the older ads appeal to the same needs as the newer ads, however the ads have changed over time. In the 1975 Chevrolet commercial, the song and announcer basically tell the audience watching the commercial that the Chevrolet is as American as baseball, apple pie, and hotdogs. This tells the audience the car is something that the consumers need in order to be fully American. The Chevrolet commercial had a catchy tune and would probably be a good radio advertisement, but it was much better with the video that went along with it. The people were happy and were enjoying their lives, and the video created a sense of nostalgia. The tune itself might create some kind of nostalgia, but the video is so touching that it could make anyone want to buy a new Chevy. In the mid 70’s, the Chevrolet commercial sent a message saying that their car was as American as apple pie, hotdogs, and baseball. In the 1988 commercial for Volkswagen, the actress shows the necessity of the car when she throws away all other material goods besides the clothes on her back. She gives up everything but the car. The song may create a sense of nostalgia in the commercial, but
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