canon case study

2317 Words10 Pages
Question No. 1: Evaluate Canon’s strategies and how they have managed their strategic challenges and strategic changes within this. In your evaluation you will need to consider the key factors of success in relation to the different strategic groups within the industry. Support your evaluation with relevant theory and academic models. Answer: Cannon as a Japanese electronics company has been operating in the market by the help of its strategic planning since 1957. The approach has been simple enough with no rigid or inflexible processes; rather a free flowing open approach has been the main driving force for the management of the organization. However the company has come across many challenges in its way and a good amount of changes from the ever competitive environment. The vision company held over the years contained its overarching values and the market position it had expected to hold by developing and sustaining the required resources. All strategies and their implementation have proved highly successful. Yet it all did not occur in a day. The company had to pass through many phases of challenges and changes before reaching the acme of success it is at in the present scenario. In early 1960’s the company identified the world photocopying market as the area of growth, as the market leader Xerox at that time did not place much emphasis on that. Canon declared its intention in 1967 of taking 30 per cent of the world market by the 1980s and it’s formulated its vision 'to catch Xerox through technological differentiation'. This tells that the strategy, company adopted to take up 30 percent of the world market by the 1980’s had been of differentiation, which in view of Kotler and Kevin; is the process of describing the differences between products or services, or the resulting list of differences which is done in order to demonstrate the unique aspects of the

More about canon case study

Open Document