Cango: Strengths And Weaknesses

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Final Report February 23, 2013 Bizcon Team C Executive Summary In the next three years this strategic and marketing plan will be a guide to assist CanGo in increasing sales, decreasing costs, and targeting more new markets. Our focus is to meet the needs of our current and future customers. Currently according to ReportLinker, by 2015 the ecommerce market will generate somewhere from $700 billion to $950 billion. Our company would like to show CanGo how reorganizing the company including decreasing warehouse space and inventory, implementing a better technology support team, and updating software on servers will help CanGo become one of the leading e-commerce business in the world.…show more content…
We must first start off with GameStop as the most obvious. According to “GameStop has gone from having about $1.2 billion in debt after it bought Electronics Boutique in 2005 to generating an estimated $500 million in free cash..”(Reuters, 2012) This type of bank account offers GameStop a wide range of efforts to build into their existing storefront structure and expand to build other stores and increase development into their digital delivery service as mentioned before. CanGo has 164 million in working capital that is definitely strength in the financial aspects of venturing into the online gaming market. GameStop is in a booming game market; however its weakness is that it has the obstacles of intense competition and piracy concerns. We move on to Xbox that has an overwhelming advantage for being in the online gaming business since 2002. This long history of development with examples like Xbox Live gaming service that allows a subscription base platform for multiplayer gaming puts Xbox in the forefront. However the weakness lies in its heavy competition with Playstation, GameCube, and Nintendo Wiki. They are also seeing competition from cell phone users that can download online games to their cell phones. As for Barnes and Noble the shift of sales from the lower priced Kindle is always a playing factor in its demise. According to Digital Book World when speaking about Barnes and Noble: “Online loses money, even as its sales grow.”(Digital Book World, 2012). These are obvious weaknesses that CanGo has to recognize and capitalize on at the same

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