Can Cougars Sell Cough Drops Analysis

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In the “Ad Report Card: Can Cougars Sell Cough Drops” by Seth Stevenson, the author found this ad so puzzling that he does an in- depth examination of its potential target audience to figure out what maybe going on (Stevenson 253). During the ad the viewer is constantly going back and forth for whom the ad is truly meant for. One could view the older women as the cougar and the teen is a male much younger than her but who does the ad reach out too? Seth Stevenson debates this issue because it aired during the new show “Cougar Town”. “Cadbury aired this ad during the premiere episode of Cougar Town, the Courteney-Cox-starring ABC show about an older woman who is forever scheming to date younger men.” This in part seems to suggest that the

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