Bacardi’s advertising campaigns have tried to emphasize mainly on the party image. Their ad from 2003 is to mainly target younger people and especially younger men. They convey the message that it is possible to have a double life if you drink Bacardi, and no matter how boring your day-to-day life is, with Bacardi you can become another person and enjoy life. The campaign contains several advertisements following the same theme and similar taglines. The other ads in this campaign perform in the same manner with taglines associated with a specific occupation followed by “Bacardi by night.” I would like to focus on the advertisement from this campaign that reads, “Zoning Inspector by day.
By refining the market Pure Blonde can further its market scope to target more customers. It also keeps the product to seem fresh and new, which is a title several brands would like. However there are advantages and disadvantages to this refining especially in the sense of focusing on Pure Blonde’s low-carbohydrates aspects instead of its premium qualities. The advantage of redefining its market as low-carbohydrate is that it taps into the strong consumer focus on diet stable alcoholic beverages. Of the 3 distinct target markets each had a focus on body image and how low carbohydrate intake is a strong seller point to match this attribute of the three target markets.
1 Branding Strategy 2 Dessert flavored Pinnacle Vodka offers their consumers a chance to relax and indulge in delciously sweet cocktails. Because Pinnacle targets a younger consumer market, their strategy needs to rely on innovationi and uniqueness with the ability to capture the essencce of a good time with friends and family. Not only are those core values necessary, but today's youth require constant and changing stimulation to keep their interests. Therefore, Pinnacle adheres to their consumer needs and wants by continuing to proliferate their vodka flavors and building brand value with each introduction. Beam Inc.'s General Manager, Deb Boyda noted, “We had the chance to create an iconic integrated brand campaign from the ground up focusing on the fun of the product (Brazzier).” The vodka line's branding strategy positions the array of flavored vodkas as a way to add to a fun, playful, and congenial atmosphere when being consumed.
Rhetorical analysis of Absolut Appeal Vodka advertisement The advertisement that I chose for this essay is for Absolut Appeal Vodka that was published in 1990. Absolut Vodka’s advertising company used many rhetorical strategies to make this image a persuasive one. This ad conveys attention by the bright colors and center focus of the lemon peel in the shape of a bottle that is what at first drew me to choosing this piece. Its purpose is to inform viewers about this specific product and persuade them to purchase it. To me, this is an effective ad; it has developed a unique way to display a bottle image, it draws its viewers in to look at the colors, and also it identifies the product in the headline, which are components of what make this ad noticeable.
My primary choice out of these two would be Coke; I think it tastes better than Pepsi but I would drink either. Coca-Cola and PepsiCo have been competing with each other for over one hundred years. The Coca-Cola Company’s mission is “to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference” (http://www.thecoca-colacompany.com). This statement shows a lot about Coca-Cola, it shows that they are not just concerned about selling their products but they are concerned about making the world a better place. Although that sounds corny it is nice to know that they think past the concept or making money.
While this question has been widely debated, there have been studies done to prove the effects of how a certain advertisement does effect the American youth. This essay is going to look at how alcohol advertisements affect the decisions of underage drinkers. Though advertisers say they are not intending to target America’s youth, their ads certainly do not avoid targeting them either. In this essay there will be some information that shows a relationship between the advertisements and the use of alcohol by underage drinkers. In understanding the scope of the problem, is to first see how prevalent the problem is.
With most people it can be either social behaviours or genetics, with also the environment playing an important role. ‘Two main reasons for having that first sip of alcohol are usually curiosity and sociability’ (Morrison and Bennett, 2012). Sociability, unlike curiosity can be named as one of the main reasons for continued alcohol usage. A large percentage of people don’t develop a drink problem but for some individuals there are a number of main reasons why this can occur. There is usually a clear difference between adolescent drinking and adult drinking.
Exotic Smokes Cigarette Company Consumer Behavior Outline MKT 2 Exotic Smokes Cigarette Company Consumer Behavior I. Introduction A. TRIAAD Research Group is working with Exotic Smokes Cigarette Company to conduct an in-depth study of customer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. Flavors: Tropical, Strawberry, Apple, Vanilla, Grape, and Watermelon B. The competition includes RJ Reynolds, Camel, Kool’s Smooth Fusions, and Salem’s Silver Label. C. Current perceptions of flavored cigarettes: the youth is attracted to candy flavors and are more prone to purchasing cigarettes due to flavor.
It is not classified as a one night stand, but a way of socializing and finding a suitable romantic partner. In order to reduce the amount of sexual assault and the over-accumulation of alcohol, educators must acquire new methods that acknowledge their effects on the hookup culture and enforce stricter rules. Bogle suggests that, “Most sexual assaults no longer take the form of a typical date-rape scenario.” In fact, the majority of sexual assaults take place in the midst of a college party or the hours following. These sexual assaults can be related to alcohol because students in turn become heavily drunk and their perception is impaired. If educators recognized the correlation between sexual assaults and hookup culture, there would be enormous increase in awareness of alcohol intake.
This makes them want to be a rebel and try out what it is they are being kept away from. The fact that they don’t know when they will be able to drink again is the reason most college students tend to get overly drunk when they get a chance which can lead to many serious problems such as death. Keeping the drinking age at 21 sends the wrong message that alcohol represents maturity, which leads teens to want to drink alcohol to appear more mature. If the drinking age was lowered there would be no peer pressure to drink, and young adults could learn how to handle alcohol responsibly at home from their parents. Another reason the drinking age should be lowered is because in the United States you are considered a legal adult at 18.