Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
It was a beauty bar that had the ability to moisturize and cleanse while eliminating the usual irritation and dryness. Dove refused to call its product ‘a soap’ for over 40 years showed that they wanted to create a distinct image for their product. This differentiation create brand awareness for Dove. During its earlier advertisings, Dove was promoting itself as benefit driven product. The Dove’s adverts communicated the product’s unique selling proposition by focusing on the moisturizing cream that is added in the soap to prevent dry skin.
The article explains that this new facelift technique harvests stem cells from a patient's fat and injects them into the face. A minimally invasive procedure that is conducted on an outpatient basis, this particular technique may hold a great deal of promise for individuals who want a fresher, younger appearance but do not want to go under the knife; however, Katie Becker, who is the beauty editor at W Magazine, explains that there is limited understanding of the long-term effects of this procedure. "From my understanding, we have at least 10 more years just to see how this is playing out in patients, to get a better understanding," Becker states. "Botox wears off after a number of months, where what's happening with these stem cell procedures is truly a permanent cosmetic treatment."
We examine Jessica Carter, Media Planner, Eywa Company, in the following steps: Target audience Demographic: * Age range: from 25 to 54 * Gender: Women * Education: High education, University * Occupation: Professional * Income: about $150,000.00 * Marital status: married and single * Cultural & background: various racial backgrounds Psychographic Opinion: * Natural products which won’t harm their body or the environment. * Good value for money and will leave the skin looking radiant and help fight aging. Interest: * Women who are beauty conscious and interested in looking after their well-being using holistic approaches to health. * Women consider taking care of their skin a major priority Values lifestyle: * People who live an active life, occupying themselves with any combination of work, study, raising children, staying fit and healthy, and socialising. Geographic * Women who live in inner city or suburban areas Behaviour * Women who usually like their busy life with jobs every day, such as: working, studying, playing with children and relating to social activities Media Strategies Advertising | Free to air TV | 15 seconds advertisement during prime time between 6.00pm to 6.30pm.
Toddlers and Tiaras is a fascinating reality television show that lets all of us average people in on the world of childhood modeling. Toddlers and Tiaras doesn’t show us just the modeling but also the blood, sweat, and tears that go along with all types of show business. In addition to these things, Toddlers and Tiaras also gives an air of confidence to all of it’s contestants. It teaches them that anyone and everyone can be beautiful, with several pounds of makeup, over-the-top fake tans and about ten thousand dollar dresses, that is. The preparation that is put into these child beauty pageants is vital.
For instance any of the advertisements that were beauty product related emphasized how important it is for women to be looking there best, and how each product would allow them to create the best image. An advertisement for the Dory Beauty Masque by Du Barry claims to “erase surface lines, and wrinkles, tones up skin and cleanses pores!”. LIFE’s advertisements seem to be focusing primarily on the physical features of women, and how those features can be improved, and shed little to know insight on intellect etc… Also, women during this era clearly took a strong interest into the world of fashion. In the June issue of Life as well as the April issue, there is a quite detailed article that focuses of female fashion trends as time goes on. Including the influence that other countries had on American fashion, the latest trends that would replace the old ones.
Also “steroids are used as part of a program to treat breast cancer…Victims of asthma, chronic obstructive pulmonary disease (COPD) and assorted respiratory illnesses are given steroids to arrest bronchial inflammation.” Watson is emphasizing that steroids are used to treat conditions and are not dangerous. He continues by boldly stating, “my point is simple: Steroids are not inherently deadly.” In other sports Watson argues that manipulating certain factors has enhanced the sport, “Golf clubs are scientifically engineered to provide unprecedented control and power. New and improved tennis rackets guarantee that just about anyone can serve in excess of 100 miles per hour.” Steroids are like these enhancements but only with human subjects. Watson adds to his point by saying, “While there is a difference between improving a sport's equipment and tinkering with the human body, would steroids be such a terrible thing, if administered with safety in mind?” Watson is a proponent of steroids but only if they are done
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
Alles das ist real ist real - the simplest metaphysical tautology. In accepting this tautology, that everything that is real is real, we open ourselves to ask the question what composes this everything. The first philosophers were individuals that discovered the truth of this tautology and attempted to find the answer to this question. These individuals were Thales, Anaximander, and Anaximenes. They derived three different ideas of what the ἀρχή, the building blocks of the world, could be.
“I am on this stage because I am a pretty, white woman, and in my industry we call that a sexy girl,” says Cameron Russel on her Ted Talk. While people in poorer countries can’t pay for surgery that they need to survive, Americans spend millions on surgery to make them look better. For example, the number of breast surgeries increased five hundred and ninety-three percent from 1992 to 2002 according to the American Society of Plastic Surgeons website. Magazines geared toward woman are filled with cosmetic advertisement, which targets women in their teens to thirties. Its main contents are make-up, jewelry, fashion design, and celebrities.