Bye Bye Wrinkles Essay

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ENG 1C 19 March 2013 Bye Bye Wrinkles The Greek philosopher Aristotle argued there are three fundamental appeals when making a persuasive argument. The three rhetorical appeals are: ethos, pathos, and logos. Ethos refers to the character or credibility of the speaker. Pathos relates to the emotions used by the speaker. Logos refers to logical thinking, facts, and statistics. Ethos, pathos, and logos are used in the “Algenist” advertisement published in the November 2012 issue of Self magazine. The ad was designed to persuade the target audience into choosing the Algenist reconstructing serum, which is clinically proven to produce results within 10 days. Ethos is effectively used in Algenist’s ad by appealing to the audiences’ values. Using credible information does this, for example this ad stresses that women will not be wasting their time or money on this product. Pathos is clearly used in the ad to evoke the emotions of happiness, excitement, and curiosity by stating Algenist’s serum is “Clinically Proven” and results will be seen after “10 days”. Lastly, logos is used the most to contribute to the persuasiveness of the ad’s claim. Every woman wants to feel beautiful and sexy in her own skin. In order to do so, all she needs to do is find the best anti-aging wrinkle cream on the market. According to Algenist, their skin crème will remove puffiness, dark circles, and dryness while firming, lifting, and sculpting a women’s skin. Allgenist claims this serum is their advanced wrinkle treatment and will reduce the appearance of wrinkles by 25% in 10 days. Algenist is a “Biotechnology Expertise for Advanced Clinical Skincare” company based in San Francisco, California.. They initially started out as renewable energy project, but later blossomed into a sudden anti-aging invention after the discovery of Alguronic Acid, the powerful ingredient that was

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