I think that Sung should advertise its brand in a different, efficient, and effective way in Ontario and create a new strategy for the Prairies markets. Sung needs to invest some of his time studying the reason of why people in Ontario are not buying his product by doing the marketing research process. The case clearly states that as soon as someone tries their product, brand recognition is created, just because 70 percent of them repurchased the product. Bran non-recognition could be one of the reasons of why Guard does not have a lot of sales, compared to the other deodorant soaps. The promotion money should be allocated in all other regions, such as the Maritimes, Prairies, Alberta, and British Columbia.
In addition, the States had socially influenced Canada greatly, in terms of culture. Canada did gain some political independence, hampered by the fact that Canada depended on the United States for much of its social and economic success. Canada’s prime minister, Mackenzie King, did not follow the regular rules set by Britain. Instead he refused to send Canadian troops with Britain to invade Turkey in 1922. (Cranny p.55) Normally, when Britain went to war, Canada would automatically be at war as well, but King took a big step in not following orders from the mother country.
NBB attempted to develop an idea for a bill known as the “bottle bill” that would promote glass recycling by adding a deposit on purchases that would be returned to the consumer upon return of the bottles. However, other companies have viewed this as a tax on their product and see it only as raising the price of their product, and did not agree with this type of bill. 3. Are you more likely to purchase a product from a company with a strong commitment to sustainability? I would favor purchasing products from a company that is taking great strides towards developing an industry that is environmental friendly.
Social Responsibility Company Q seems to currently have an economic attitude toward social responsibility. An economic model is based on the traditional concept of business. If the business is providing a quality good or service, showing a profit and providing jobs then it is successful. Company Q is more concerned with profits and lost revenues then maximizing a positive impact. They have shown this by closing a few stores in a higher-crime-rate area because they were losing money, by only offering a very limited amount of health-conscience and organic products because they are high margin items and by declining to donate to the local food bank because of worries over lost revenues.
Smoking should be made illegal in Canada. Making smoking illegal is the right choice because first and second hand smoke can physically harm people, the government and Canadians would benefit financially, and it would help protect Canada’s youth from being affected by smoking. To begin, over the years researchers and scientists have concluded that smoking is indeed bad for one’s health. First, smoking is the cause of many harmful illnesses. Kids Health website states, “Over the long term, smoking leads people to develop health problems like heart disease, stroke, emphysema (breakdown of lung tissue), and many types of cancer.” (“Smoking”).
Benefits of Being Socially Responsible By 2014, most companies should have hopped on the socially responsible wagon. Building a responsible business with reputation, places its position in society and market. Being a socially responsible company has many benefits. It gives you a better public image, better work environment, and encourages company partnerships. Ben and Jerry’s is a perfect example of a socially responsible company.
With the reduction of petroleum, its price is more and more expensive. However, if the government uses renewability energy, people would no longer have to worry about the exhaustion of energy and the rise of energy price. In addition, Biofuel is renewable because its raw materials are wastes which are the vastest and cheapest materials in the world. In other words, the cost of biofuel is far cheaper than fossil fuel. This advantage has been proven successfully in Kristianstad.
Although both the coming and the arrival of the Great Depression did have some influence over the decision to repeal the Eighteenth Amendment, other factors played a part – most importantly the simple fact that prohibition didn’t work. In the early 1920s and throughout the 1930s America suffered through a period of economic decline, and because of this, the government in particular, was in need of funds to fuel its weakening economy. Taxation on alcohol would contribute towards the resources for relief, and prevent higher taxes in other areas of business which would only compound the situation. Each year the government was missing out on a sum of around $500 million which would be brought in by a tax on alcohol, and would significantly help America during the crisis. As well as this, an end to prohibition would eliminate the costs required to enforce it – an extra expenditure the government could not afford at this time.
In order to combat this deficit spending, taxes are increased to generate more revenue to pay off this spending. In response, consumers will spend less money and save more, thus causing a decrease in consumption and less money in the economy. Soon, there is a decrease in investment because products are not being sold. Prices drop, and the economy lowers into a recession.
Even though the prices will lower of time, companies will take advantage of the recession, knowing that consumers still require their goods, no matter if it falls outside their budget or not. It is the government and consumer’s responsibility to overcome the “stickiness” of the prices via certain stimulations. Essentially the government will directly, or indirectly, create opportunities for work for its unemployed citizens, therefore increasing consumer incomes to a point where they will match a compromise price level. This, in turn, will cause the demand for goods to go up which will decrease the price temporarily. The economy is not run by a single entity, which means that it is the individual or individuals that are driving our economy.