Bussiness Adminstration Essay

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Part 2: Marks: 16.6 Go to http://www.strategicbusinessinsights.com/vals/presurvey.shtml Take the survey. On question 39, if you are not currently employed, include your best estimate of what your household income will be when you get your first full time job. Print out the page with your survey results. Also, print the list of VALS classifications and descriptions. Discuss outcomes. Specifically, do you feel that the results are characteristic of you? Why or why not? Is there another VALS segment which you feel better describes you? Discuss how marketers might use VALS as a segmentation tool. Answer Q2: Below is the survey taken from the website: Bottom of Form The VALS™ Survey ------------------------------------------------- Having trouble with the survey? Check out the Survey Help/VALS™ FAQ page. ------------------------------------------------- Top of Form Have you taken this survey before? Yes No 1. I am often interested in theories. Mostly disagreeSomewhat disagreeSomewhat agree Mostly agree 2. I like outrageous people and things. Mostly disagreeSomewhat disagreeSomewhat agreeMostly agree 3. I like a lot of variety in my life. Mostly disagreeSomewhat disagreeSomewhat agreeMostly agree 4. I love to make things I can use every day. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 5. I follow the latest trends and fashions. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 6. Just as the Bible says, the world literally was created in six days. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 7. I like being in charge of a group. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 8. I like to learn about art, culture, and history. Mostly disagree Somewhat disagree Somewhat agree Mostly agree 9. I often crave

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