Busmhr 4490 Essay

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CPID 412252 Fisher College of Business Graduate Programs COURSE PACK BUSMHR 4490: Strategic Management Professor Sarah Doyle Spring 2013 BUSMHR 4490: Strategic Management, Doyle, Spring 2013 Ohio State University−Fisher College of Business © 2012 XanEdu Publishing, Inc. THIS PRINT COURSEPACK AND ITS ELECTRONIC COUNTERPART (IF ANY) ARE INTENDED SOLELY FOR THE PERSONAL USE OF PURCHASER. ALL OTHER USE IS STRICTLY PROHIBITED. XanEdu™ CoursePacks contain copyrighted materials of XanEdu Publishing, Inc. and its licensors, which retain sole ownership of these materials. Copyright permissions from third parties have been granted for materials for this CoursePack only. Further reproduction and distribution of the materials contained therein is prohibited. WARNING: COPYRIGHT INFRINGEMENT IS AGAINST THE LAW AND WILL RESULT IN PROSECUTION TO THE FULLEST EXTENT OF THE LAW. THIS COURSEPACK CANNOT BE RESOLD, COPIED OR OTHERWISE REPRODUCED. XanEdu Publishing, Inc. does not exert editorial control over materials that are included in this CoursePack. The user hereby releases XanEdu Publishing, Inc. from any and all liability for any claims or damages, which result from any use or exposure to the materials of this CoursePack. BUSMHR 4490: Strategic Management, Doyle, Spring 2013 Table of Contents "Cola Wars Continue: Coke and Pepsi in 2010" by Yoffie, David B.; Kim, Renee "Apple Inc. in 2012" by Yoffie, David B.; Rossano, Penelope "Ducati: In Pursuit of Magic (A)" by Mitchell, Jordan; Cassiman, Bruno "The Walt Disney Co.: The Entertainment King" by Rukstad, Michael G.; Collis, David J.; Levine, Tyrrell XanEdu Extra An Excel−formatted spreadsheet containing the exhibits for the case above is available at http://content.xanedu.com/hs/701035p2.xls 1 23 53 85 "Honda−Rover (A): Crafting an Alliance" by Sebenius, James K.; Nanda, Ashish; Fortgang,

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