Business Unit 3 P6

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P6- Bellow I will be explaining the marketing mix of an existing product on the market. The product that I have chosen to focus on for this task is Maxi protein nutritional products, which is a well-known and established range of protein supplements, available in bars, powders and readymade shakes. The shakes are made for sports purposes and comes in all different ranges for individual’s aiming for all different body shapes/sizes, for example; Strength + power range, mass+ size, endurance performance, weight management, lean definition and so on. Maxi muscle protein powders start from 700g and go up to 1.5kg in weight. I also looked up the ingredients for one of their most popular protein powder tubs for strength and performance called “Maxi nutrition cyclone” (1260g) containing: 30g of Protein 5g of Creatine monohydrate 2.9mg of Zinc 11.3g of Glutamine 1.5g of Calcium HMB Maxi protein powders vary in price from £9.99-£59.99, they use premium pricing because they are the leaders of the nutritional protein supplements market and show their product quality in their high pricing, many other well established brands in other markets use premium pricing like Apple, Mercedes, Samsung and so on. One of the most popular questions about premium pricing is “but how will people afford it?” People will buy these popular brands because of how well known and trusted they are by customers. Maxi protein range is sold in big retail stores such as Tesco, Sainsburys and The co-operative, the range is also sold online on the maxi muscle website and on Amazon. They also sell the small protein bars, flapjacks and Maxi milk readymade protein shakes in petrol stations and Tesco express stores which increases sales because if someone has the powder formula at home and already knows and recognises the brand they will want to grab them on the go, maybe before or after a workout.
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