When thinking of prestigious fast food restaurants, two rival restaurants that come to mind are Burger King and McDonalds. Usually if one doesn’t have a preferable restaurant, they may use a deductive reasoning process to decide which restaurant patronize. Considerations such as customer service, menu selection, cleanliness, and healthy choices can help one make a reasonable choice of restaurant to patronize. If the atmosphere of a dining area is interesting, more people will want to eat there. That would be a reason to draw in more customers.
It was obvious that BIS was needed for CKE in making strategic decisions about monitoring food costs, closure of underperforming stores, improving data quality, and thus enhancing operations and bottom lines. The importance of BIS also underlines in focusing on a company’s performance indicators such as sales and cost of sales, underperforming or over performing business areas, and historical and future trends. Introduction Most Americans will consume any food regardless of the calories, nutritional value and health related consequences. The Brain behind the Big, Bad Burger article mentions the importance of using a Business Intelligence System (BIS) which “provides them with insights, not just mountains of data”. Business Intelligence gets its strength from being able to pull data from disparate sources store it for use in a loosely coupled way, and then pull it out in an accurate and meaningful way.
Frito Lay The issue in this case is that Frito Lay is trying to keep up with the competition. To enhance its sales it decided instead of recreating an old product with a new flavor the staff collaborated and decided to expand to a whole new product line. This was a better choice because instead of placing out an old product that people are aware of, the company made a decision to go out on a limb and try a whole new product. This worked out very beneficial for the company because in today’s time Sunchips are a very popular brand of chip and are looked at as a slightly healthier alternative to regular potato chips. Today, a lot of customers are starting to become more health conscious and now Frito Lays may be lacking in their ‘power sellers’ such as Doritos however they are continuing to enhance Frito Lays sales by buying Sunchips instead.
This model also helped Domino’s to localize its products to suit the needs of different markets. For example, in Japan the master franchisee was KKY Higa Corporation headed by Ernest Higa who had a significant presence and knowledge about the local markets and he was the one who really help Domino’s to be successful. At the beginning, Higa succeeded by sticking closely to Domino’s formula but later he realized that in order to expand even more he had to adapt to local conditions and customers’ preferences. That was a great idea, when company is going international, it is important to consider different taste preferences and ingredients used in making various pizzas since not all countries have the same preferences. Another reason why Domino’s pizza was successful was that the
By fully managing the organization and their effectiveness and efficiency Kundlers can obtain the overall business intelligences goal of the mission. The marketing strategy should look at and use a competitive intelligence to accomplish these goals. The strategies of understating and knowing productive organization can give the upper hand with knowing the competitors market. Also by viewing the competitor’s sites, stores, and marketing strategies Kundlers can achieve the mission they set for their own business to excel past the competition. Analysis within a business should serve as a vital function.
This perception through advertising works to encourage more demand for the product resulting in more money for Company. In this study intended to test whether “movie tie-in premiums accompanying unhealthy fast food meals the influenced children’s meal preferences and their perceptions of these meals,” (Dixon and et. al. 2017). Even though we know that the true characteristics of the product is not good for us, the perception of a product can be impressionable.
Judith reminds us in her essay” you can’t change specific eating behavior without addressing that way of life-without changing our culture of freely chosen expression of the American Way. This argument I agree with, because people of different cultures and ethnicity eat different food. Some food is more fattening and greasy then other foods; however people will eat what they want, for that is one of the points Warner makes. Overall the author talked about the positive influence Michelle Obama is attempting to do, by encouraging families and children to eat and healthy and exercise. In addition to trying to create a healthier America, Mrs. Obama is reaching out to communities and youth in an attempt to change America’s bad eating habits for a better future.
It is necessary for Best Snacks to gain a creative and innovative edge and approach the competition within the market head on. In order to do so, it will be imperative that Best Snacks infuse the organization with creative energy. The ability to learn faster, better, and more cheaply than the competition can mean the difference between maintaining market leadership and barely surviving (Davila, Epstein & Shelton, 2006). As a means to jump ahead of the competition, Best Snacks, Inc needs to revitalize its corporate culture and focus on innovation, creativity and work-life balance. It must create efficiencies within the organization from the top down and emerge in its industry as a fierce competitor.
Customers who are loyal to a name-brand company are more likely to try the new product, as opposed to someone who is not loyal. For example, a popular burger place could offer a new smoothie drink at a premium price. Many loyal customers will purchase the new drink because they are pleased with the products they already buy from the company. Loyal customers also draw new customers for the company through word of mouth. Market Share A customer with a strong brand has a high market share because of its reputation, and this makes it difficult for new entrants to enter the marketplace.
Use the Ansoff Matrix to identify and explain the Fast Eater’s past and current growth strategies: i) Fast eaters growth strategies were almost exclusively “Market development”, by introducing its products to already existing markets that were previously untapped. They did this by marketing their products to international markets. The pizza and chicken role are examples of product development, the reason Fast eater wishes to develop these products is because it wants to ensure its long term cash flow. Fast eaters current plan is to get more customers into their service centers or outlets, this involves increasing their market share and thus would be Market penetration since the market is already there, and they are using the same products. Use the Boston consulting group matrix to analyze fast eater product portfolio ii) Both burger roles and fried potatoes are in decline, this means that they either need be remarketed in order to keep their market share higher and prevent the decline, also called an extension strategy or they can be left to become dogs.