Business Theme Park Assignment

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BRIEF 1 Introduction During this coursework, I will be wiritng about and creating an amusement park ride, which provides a place for relaxation and temporary escape. It is an outdoor centre providing various rides, games and entertainment, live performances, food and beverage, and retailing. Sometimes, an amusement park is built together with a shopping mall to enhance its attractiveness. The type of theme park is one of the factors affecting visitors’ preference. Theme parks can generally be classified into seven theme types and related attributes as follows: Adventure – • Excitement and action • Frightening • Mysterious • Thrill rides Futurism - • Advances in society and technology • Discovery • Exploration of science and technology • Robotics • Scientific • Science fiction International - • Flavours of the world • International village • Miniature replicas • Scenic spots • World expositions Nature - • Animals • Floral displays • Horticultural gardens • Landscaping • Marine life • Natural wonders • Ocean • Wildlife Fantasy - • Animation • Cartoon characters • Childhood enchantment • Children’s play park • Fairy tales • Magic • Make believe • Myths and legends History and Culture - • Aboriginal • Authentic • Cultural heritage • Cultural village • Gold rush Movie/Franchise - • American Wild West shows • Comedy • Motion pictures • Show business • Stunt shows In the attractions sector, the product is a combination of facilities and services. It is a bundle of benefits designed to satisfy visitors’ needs. The attraction products are composed of both tangible and intangible elements. They can be as simple as a kid’s ride or as abstract as an experience. If we apply the attraction product concept to a theme park, the ‘product’ we purchase and consume includes: Tangibles

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