Business Swott Analysis: Donna Karan

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SWOTT Analysis Donna Karan started her fashion career at a young age working with Liz Clairborne, then as an assistant designer with the well-known fashion house of Anne Klein. Donna was born with her mother as a showroom model, and her father was a practicing suit maker/ tailor, so it seems inevitable that she would be part of the fashion industry. While attending the prestigious Parson’s school of design in 1968, Donna Karan was offered a summer job working for the designer, Anne Klein. While at Klein, she met and married her second husband, a clothing boutique owner, Mark Karan. At the age of 24, after graduating from Parsons, Kline offered her a full time position as one of its designer; then two years later she was promoted to associate designer, and had become Klein's successor. At the age of 26, and after serving as the head of the design department for Klein, Donna Karan left Anne Klein fashion house in 1984 and plan to start her own design. In 1985, with the help of her husband Stephen Weiss, she began her own label “Donna Karan”, who’s label initially included only clothing line for women. Karan (2012), "Everything I do is a matter of heart, body and soul," says Donna Karan, chief designer of the international company that bears her name. "For me, designing is an expression of who I am as a woman, with all the complications, feelings and emotions.” In 1988, inspired by her daughter, Karan extended her brand to “Donna Karan New York” (DKNY) which offered a more affordable clothing line for young women. In 1990, the DKNY Jeans were created and its main focus was on women’s denim wear; then two years later, the brand was further expanded with the launch of “DKNY for Men”, then DKNY for children. Donna Karan New

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