Business Studies Essay

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the expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses. Fundamentals of Strategy : • • • Delivers the essential concepts and techniques of strategy in 10 chapters. Excites your interest with intriguing strategy stories of organisations such as eBay, Virgin and (PRODUCT) RED/Gap. Includes key contemporary strategic issues such as internationalisation, corporate governance and social responsibility. • Reinforce key concepts using audio downloads, animated models and quick tests. • Track your progress with self-assessment questions and a personal gradebook. • Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy. JoHnson, sCHoles and WHIttIngton Succeed in your studies, enhance your understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to and Fundamentals oF strategy over 800,000 students worldwide have used the market-leading text Exploring Corporate Strategy through their academic and professional careers. gerry JoHnson KeVan sCHoles rICHard WHIttIngton Fundamentals oF strategy ACCESS CODE INSIDE unlock valuable online learning resources An imprint of CVR_JOHN3104_01_SE_CVR.indd 1 Once opened this pack cannot be returned for a refund 10/22/09 10:10:27 AM FUNO_A01.qxd 10/15/08 11:51 Page i Welcome to FUNDAMENTALS OF STRATEGY Strategy is a fascinating subject. It’s about the overall direction of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Strategy raises the big questions about these

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