Business Stripped Bare

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NAME OF THE BOOK : BUSINESS STRIPPED BARE NAME OF THE AUTHOR : Sir RICHARD BRANSON NAME OF THE STUDENT : SUDHA NAIR, PGDM Ebiz-2 Sir Richard Branson shares the inside track on some of his greatest achievements over 40 years in business as well as the lessons he has learned from his setbacks in his trademark charismatic and honest style. Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. In Business Stripped Bare he discusses the reason behind he taking on one of the world's biggest super brands, and building Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how he is the only person in the world to have built seven billion-dollar companies from scratch in seven completely different sectors. Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world. Combining invaluable advice with remarkable and candid inside stories, this book is a dynamic, inspirational and truly original guide to success in business and in life. And the way he did all these was by following these, it is the way you treat your employees is the way they will treat your customers. Also have fun at work. Take the competition seriously, but not yourself.All you can do is hiring the right people

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