Business Strategies Applied in Watch Companies in Hk

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Summary This paper introduces how companies implement business-level strategies to make profit. It will examine 3 companies in watch industry, which sell their products online in HK. The paper is divided into three parts. First, it will have a brief introduction to the two kinds of business-level strategies. The next section will show how those 3 companies apply the strategies to its sales. In the last part, conclusion will be made and how people learn from this case would be stated. A brief introduction to Business Level Strategies Once a company has decided which business to be engaged to, the next question is to ask how it can compete. It has to formulate a business strategy that can help creating competitive advantages over its competitors. Michael Porter suggested that a company can choose to be a cost leader or differentiate its product. He also introduced that company can focus on one or several markets along with the above strategies. By being a cost leader means that it has better control on its operational cost over the rivals. Its operational cost can be optimized by improving the efficiency and effectiveness on activities in a value chain. With lower operational cost, the company can therefore gain customers' interest with more competitive prices. For differentiation, a company provides better products or services that customers would value. Hence, a premium would often be charged to raise profit margin. In the next section, there will be analysis on 3 watch companies, namely Swatch, o.d.m., and TheOne, to see how they implement their business level strategies. They are all having remarkable market share in HK watch industry. Analysis on watch companies 1) Swatch The Swatch Group is a Switzerland watch-making company. It owned more than 19 brands from high-end to low-end. One of its product line, Swatch, is one of the most famous

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