Business Research Report

3158 WordsApr 10, 201513 Pages
Business Research Report Online Sale and Marketing Assessment Code: Student Name: Student ID: Date: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Advantages and Disadvantages 5-6 Potential Impact of Online Sales to the Company 7 Requirements for a Successful Online Marketing Campaign 8 Recommendation 9 Conclusion 10 References 11-12 Executive Summary The subject of this report is an analysis of the advantages, disadvantages, and challenges associated with online marketing and retail sales. The purpose of this report is to identify and quantify relevant information within the scope of an analysis focused on the challenges and prospects for success of a traditional retailer contemplating entering the online marketing segment. This research means that there are significant advantages to adding online marketing to a company’s traditional marketing model. Factoring the knowable advantages and disadvantages into an objective, rational analysis, as to whether to proceed or not, should yield significant insight as to the rationality of such a business decision. The research is relevant in that it promotes objectivity in this critical examination. Without it, quantification of the pertinent factors used in a rational assessment would be highly subjective. Research is critically important to the company because in its absence and the rational analysis it makes possible, the subsequent business decision would be highly intuitive rather than analytical. Research shows that online marketing provides a type of access to emerging markets that is not possible without this leveraging tool. This research is relevant in that it reveals the global view and

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