* British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week. Causal – This form of research is seeking for a cause and effect relationship by testing the services offered by British Airways via the internet. * This type of study attempts to discover answers to the following questions: who, what, when, where, or how much. Descriptive – When you describe the users of the product or services, you are also defining questions.
University of Phoenix Material Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory. This research is best when seeking insight to problems.
(Leadership) Prepared By: I.P. Knightly Choose a business to research. Within the business, identify an individual you consider to be an effective leader. You are to prepare materials for your presentation, and these are to be submitted prior to you giving the actual presentation: a) Analyze the various leadership concepts covered in this course, (choose at least six, including: behaviors, traits, skills, attitudes, knowledge and contemporary developments). b) Explain (using examples where possible), how the leader you have chosen demonstrates or exemplifies each concept.
Executive summary The aim of this report is to analyse Tesco’s strateiesy both in corporate level and business level. The report will begin with the background information in Tesco, then the overall business will introduce Tesco’s current business situation, competition, operation and important issues. Secondly, the advantages and problems of product – diversification strategy are formulated. Followed by the ways of diversification, Tesco also made good use of cost leadership strategy and differentiation. Following the corporate strategies and based on relevant strategic management theories and concepts, this report will analyse the company’s current strategies on expanding in the US market.
Sprague defines quantitative analysis as “an analysis technique used in finance, business, and research to assess and understand process behavior with the use of mathematical and statistical modeling. Quantitative reasoning is used as a mathematical means of assessing the reality of a current system or process” (2008). In this paper, I will discuss how statistics and other quantitative tools will apply to business and how the University of Phoenix’s Quantitative Reasoning for business course will help students in their roles as manager. Application to Business Mid and upper level managers are typically expected to answer questions and make decisions. Those questions and decisions require using as much analysis as possible.
Research is the discovery and interpretation of activities. Statistics are used for research and QRB course will prepare for analyzing statistical data. Accounting is the proper allocation of resources. The Quantitative Reasoning for Business course will help in understanding some of the methods used in accounting to make decisions such as whether or not to purchase new equipment. The Quantitative Reasoning for Business course will help utilize forecasting methods that are used in operations.
University of Phoenix Material Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. This is an example of exploratory research. It is exploratory because it eliminates ideas that are impractical and because it creates a hypothesis on possible solutions.
Jameson (2007) claims that the components of individual cultural identity could include six parts: vocation, class, geography, philosophy, language and biological traits. This essay will describe three of these components - geography, class and biological traits - and how companies utilize them to decide what kind of products or services to create for consumers. When companies decide to create a new product, the first thing that they should do is understand the current market and thereby identify consumers' needs and wants. Then companies will provide products to satisfy them (Elliott, Rindle-Thiele & Waller, 2010, p. 5). The cultural environment is a part of the marketing environment.
Companies may carry out focus groups and analyze customer complaints to find the issues. Later product developers analyze this research and use their own ideas to find possible solutions for a new product. Conversely, lead user research methods collect data on both the problem and the available solutions from markets that have similar needs. The development team then uses the ideas that were found in these markets and comes up with a set of possible
Market research is required to truly finding out what consumers interest are. This research is important to learn what consumers like, want, and need instead of guessing this important factor. There are Primary and Secondary methods that are used in marketing research. Secondary research is material that has previously been collected by others. Primary research is material that the marketer gathers by using different systems and practices to learn more about consumers and customers.