Business Research Paper

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Business Research Paper 13 December 2012 Apple Technology is rapidly evolving in our day and age. We have computers to browse the internet as well as to complete work in daily life. This evolution of our civilization did not just appear out of nowhere, it took a lot of hard work and determination to get to where we are now. Apple is one of the companies that helped usher in this new age. The company is also unique in that its main goal is to “make great products” and not to focus on profits. Apple is a major part in how technology advanced to what it is today. Apple was founded and established on April 1st 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Jobs and Wozniak were friends in high school who dropped out and began working in Silicon Valley and eventually decided to establish their own company and begin selling the Apple I, the first home computer. Despite low sales Apple became incorporated on January 3rd 1977 without Ronald Wayne, who sold his shares of the company back to Jobs and Wozniak for eight hundred dollars. With the release of the Apple II, sales began to grow and business began to boom. This is because the Apple II was the first computer chosen to test a spreadsheet program called VisiCalc, which broadened the market to businesses. By the end of the 1970's Apple had thousands of employees and began to sell their computers in the global market. By the end of 1980, Apple had begun selling stock at 22 dollars a share, which generated more capital than any company since Ford. Apple experienced its first decline in the 90's after the Macintosh LC was released. Although the LC had tremendous success the company used its revenue to create low end computers such as the Centris, Quadra, and Performa lines. These computers confused the customer because they were so similar that no one

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