Business Research Essay

600 WordsOct 23, 20143 Pages
MGT3940 sec 405 Group 5: Wine I love you Main research problem: What are the factors that affect intention to select Wine I love you? Research Questions: 1. Are brand image, food quality, service quality, price and word of mouth related to intention to choose Wine I love you? 2. Do high and low health concern people have different intention to choose Wine I love you? 3. Do people with different price concern have different intention to choose Wine I love you? 4. Do people with different frequency using social network have different intention to choose Wine I love you? 5. Do people with different frequency to eat outside have different intention to choose Wine I love you? 6. Do people with different income level have different intention to choose Wine I Love you? 7. Do high and low luxurious value concern people have different intention to choose Wine I Love you? 8. Do people who prefer and not prefer to travel at night perceive food quality of Wine I love you differently? 9. Do people who prefer and not prefer to hang out perceive service quality of Wine I love you differently? Objective: 1. To identify the relationship between brand image, food quality, service quality, price, word of mouth and the intention to choose Wine I love you. 2. To identify the difference of intention to choose Wine I love you between high and low health concern people. 3. To identify the difference of intention to choose Wine I love you among people who have different price concern. 4. To identify the difference of intention to choose Wine I love you among people with different frequency using social network. 5. To identify the difference of intention to choose Wine I love you among people who have

More about Business Research Essay

Open Document