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Business Research Essay

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Below is an essay on "Business Research" from Anti Essays, your source for research papers, essays, and term paper examples.

MGT3940 sec 405

Group 5: Wine I love you



Main research problem: What are the factors that affect intention to select Wine I love you?















































Research Questions:

  1. Are brand image, food quality, service quality, price and word of mouth related to intention to choose Wine I love you?

  2. Do high and low health concern people have different intention to choose Wine I love you?

  3. Do people with different price concern have different intention to choose Wine I love you?

  4. Do people with different frequency using social network have different intention to choose Wine I love you?

  5. Do people with different frequency to eat outside have different intention to choose Wine I love you?

  6. Do people with different income level have different intention to choose Wine I Love you?

  7. Do high and low luxurious value concern people have different intention to choose Wine I Love you?

  8. Do people who prefer and not prefer to travel at night perceive food quality of Wine I love you differently?

  9. Do people who prefer and not prefer to hang out perceive service quality of Wine I love you differently?

Objective:

  1. To identify the relationship between brand image, food quality, service quality, price, word of mouth and the intention to choose Wine I love you.

  2. To identify the difference of intention to choose Wine I love you between high and low health concern people.

  3. To identify the difference of intention to choose Wine I love you among people who have different price concern.

  4. To identify the difference of intention to choose Wine I love you among people with different frequency using social network.

  5. To identify the difference of intention to choose Wine I love you among people who have different frequency to eat outside.

  6. To identify the difference of intention to choose Wine I...

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