Business Report

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Ferretti Group BUSINESS REPORT INDIVIDUAL BUSINESS REPORT 1 1 Executive summary The following study analyzes the Ferretti Group, one the world leading luxury boat building Company. The author will go through a brief analysis of the luxury market and its classification. The boat luxury market will be defined as a specific branch inside the wider luxury business. A further step will be taken into the industry segmentation by hull length: large yacht, super yacht and mega yacht and how the Group is positioned inside the market according to the mentioned parameters. A study about the boat market is presented together with the market tendency and potential. A chapter is dedicated to Ferretti Group history and transition from Company to Group through the acquisition policy made possible thanks to an intelligent utilization of modern financial tools. The study also incorporates a SWOT analysis that summarizes Group status. The study also incorporates vision and mission statements. It will be illustrated how mission has been adapted to market change through management reaction. Finally, a quick overview is taken on future directions and information system. At the end the author has concluded that some key factor have played a crucial role in the Group success: • • • Group structure with distinct brands. An advanced use of modern financial tools and the advanced payment scheme. Advanced technologies use throughout the different brands. INDIVIDUAL BUSINESS REPORT 2 2 Contents 1 2 3 Executive summary ............................................................................................................ 2 Contents.............................................................................................................................. 3 Luxury market analysis and

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