Business Plan Template

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Business Plan Name of Company Address of Company City, State ZIP Code Telephone Number Fax Number Date of Plan Presentation You may also include: Presented to: Name Company Name of Owner/Contact Person Address City, State zip Telephone e-mail Table of Contents Section I – Executive Summary 3 Section II – Mission, Goals and Objectives 3 General Description of Business 3 Mission Statement 4 Goals and Objectives 4 Section III – Background Information 4 Industry Information 4 Section IV – Organizational Matters 5 Business Structure 5 Personnel 5 Outside Advisors 6 Risk Management 6 Process 6 Section V – Marketing Plan 7 Products/Services 7 Customer Analysis 7 Competitive Analysis 8 Market Potential 8 Pricing 9 Promotional Strategies 9 Advertising 9 Public Relations 9 Section VI – Financial Plan 10 Pre-Startup 10 How much money will it cost to get ready to open 10 How do you propose to finance this? How much will come from: 11 Projections 11 Attachments………………………………………………………………………………….12 Section I – Executive Summary Complete this section after the rest of the business plan. Simply highlight the most important aspects of the plan. Section II – Mission, Goals and Objectives General Description of Business What business are you in? What are the key products or services of your business? What market do you believe exists for these products or services? (Describe your current market). What is the location of your business? Why is this advantageous? How do you operate your business? Who is involved in the operations? How much of your time is spent in the business? In what stage of development is your

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