The vodka is made from winter wheat. Approximately 80,000 metric tons (2,900,000 bushels) of wheat are used annually to produce Absolut Vodka. Over one kilogram of grain is used in every one-liter bottle. In its first year on the US market, only 10,000 nine-liter cases of Absolut Vodka were sold. The product was launched first in Boston; then New York, Chicago, Los Angeles, San Francisco and eventually all over the country.
Coca Cola, PepsiCo and Dr Pepper/Seven Up account for 82% of industry sales in the concentrate producer segment. Bottlers are either owned by concentrate producers or franchised to sell their brands. The principal retail channels for carbonated soft drinks are supermarkets, convenience stores, vending machines, fountain service and thousands of small retail outlets with supermarkets accounting for about 40% of the carbonated soft drink industry sales. The performance of the orange flavored industry represents 3.9 percent market share stacked up against the other major flavors in the industry (cola, lemon-lime, orange, root beer, ginger ale, grape, and others). Diet soft drinks represented 31 percent of industry sales in 1989.
PepsiCo Synopsis Pepsi-cola is the invention of Caleb Bradham, a pharmacist, in 1898. He created the drink out of carbonated water, a unique mixture of Kola nut extract, vanilla, and rare oils ("Andy's Pepsiholic Haven", 2002).In December 1902, Bradham launched the Pepsi-Cola from the back room of his pharmacy. By 1910, there were 250 franchises in 24 states. The company ran 17 years successfully before encountering price fluctuations in sugar prices during World War I. After sugar prices fell, he was left with a large inventory of overprices sugar, bankrupting the company in 1923.
Since Coca-Cola’s founding in the late 1886, and Pepsi’s founding in 1965, both Coca Cola and Pepsi have come a long way from their humble beginnings, and today employ over 100,000 employees worldwide and serve more than 1.4 billion beverages daily around the globe, and produce, market, and sell over 200 different products. In this paper we will look at the financial activities of Pepsi and Coca-Cola for 2004 and 2005. Specifically, the financial data that this report will focus on will be the; cash generated, investments, assets and liabilities and of course both companies debt to income ratios. The financial statements
Comparative Analysis Coca-Cola /Pepsi Chapter 2 A. Coca-Cola Company’s primary line of business is a beverage company. They own or license a variety of more than 500 nonalcoholic beverage brands including sparkling beverages, waters, juices, juice drinks, teas, coffees, and energy and sports drinks. PepsiCo, Inc.’s financial statements indicate they are a food and beverage company selling a variety of snacks, carbonated and non-carbonated beverages, dairy products and other foods. B. Coca-Cola has the dominant position in beverage sales. Coca-Cola’s net operating revenues for 2011 were $46,542 million comprised primarily of beverage sales.
Mateschitz set up a separate company to develop and market other drinks, including LunAqua, a New Age brand of water bottled during full moons. A sugar-free version of Red Bull was rolled out in January 2003. Company History: Red Bull GmbH produces the world's leading energy drink. More than a billion cans a year are sold in nearly 100 countries. Red Bull holds a 70 percent share of the world market for energy drinks, or functional beverages, a category it was largely responsible for building.
The websites shows well over 100 different types of drink recipes. The turning point for RumChata came around when bartenders stated that its taste “like a bowl of General Mills’ Cinnamon Toast Crunch’. The drink is currently outselling Diageo’s Baileys, who were the leader of cream-based liqueurs in some parts of the U.S. Tom Maas originally started the idea back in 2006 but the product was brought to the market in 2009 in the Midwest #1 liquor store chain, Binny’s Beverage Depot. Maas’ company had already sold 15,000 cases which was nearly 4 times the sale of his original product. By April 2014, the millionth case of RumChata was sold.
The characterize of the energy beverage industry 1, Industry The energy drink market has grown exponentially, with nearly 500 new brands launched worldwide in 2006, and 200 new brands launched in the U.S. in the 12-month period ending July 2007. From 2002 to 2006, the average annual growth rate in energy drink sales was 55% . The total U.S. retail market value for energy drinks was estimated to be $5.4 billion in 2006 and has shown a similar annual growth rate over this same period 47% . 2, Competitors The top 5 competitors in energy beverage market were Red Bull, Monster, Rockstar, Full Throttle and Amp in 2007. According to a report by Agriculture and Agri-Food Canada, 1.5 billion cans of Red Bull were sold in the United States in 2004, highlighting the enormity of this industry.
Pharmaceutical Co. the producer of "KratingDaeng") and his son who holds 2% (Ingram, 2002). 2 more years later he obtained the marketing rights of Red Bull and launched his marketing strategy (Kotler, 2004). In those two years between founding the company and launching the marketing strategy Mateschitz had to adjust the taste of Red Bull onto the European market and in 1987 already 1 million cans of Red Bull have been sold in Austria. (Gschwandtner, 2004) After the distribution in Austria Red Bull expanded from 1992 to the Austrian neighbor countries Slovenia and Hungary. 2 years later it was introduced in Germany where it overtook Gatorade within 3 months.
Today, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market. In addition to its leading global market- share, Coca-Cola also retains the title of having the most popular individual beverage in the world in Coca-Cola Classic, with an 18.6% market share Pepsi-Cola assumed its place at the heels of Coca-Cola through its creation of an extensive franchise bottling network and distribution outlets Over the years, the Pepsi Cola company has expanded its product offerings, through R&D and acquisitions, to include: Diet Pepsi, Mountain Dew, Mug Root Beer, Slice, Sierra Mist, Lipton, Aquafina, and Starbucks Frappuccino, among others. As of 2003, Pepsi controlled 31.8% of the market in the soft