Business Plan - "Pepsi"

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Introduction & Main Body: Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961. In the United States, Pepsi is made with carbonated water, high fructose corn syrup, caramel color, sugar, Phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 fl ounces) has 41 grams of carbohydrates (all from sugar), 30 mg of sodium, 0 grams of fat, 0 grams of protein, 38 mg of caffeine and 150 calories. The caffeine-free Pepsi-Cola contains the same ingredients but without the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor caffeine. Today consumers spend about $33 billion on Pepsi-Cola beverages. Brand Pepsi and other Pepsi-Cola products – including Diet Pepsi, Pepsi-One, Mountain Dew, Slice, Sierra Mist and Mug Brands- account for nearly one-third of total soft drink sales in the United States, a consumer market totaling about #60 billion. Peps-Cola also offers a variety of non-carbonated beverages, including Aquafina bottled water, Fruit works and all Sport. Pepsi-Cola beverages are available in about 160 countries and territories. Prilep Brewery was founded in 1924. That period was characterised by manual production, which grows year after year and at the beginning of the Second World War reaches 8000 hectolitres per annum. In 1966 the production jumped to 42,000 hectolitres beer per annum. “Prilep Brewery” got a production licence for the world brands Pepsi and Mirinda in 1980, so that in 1991 received recognition for the highest sale of Pepsi, with an absolute volume, in the region of former Yugoslavia and Albania. Nowadays “Prilep

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