Business Plan Case Study

1250 Words5 Pages
Business Plan Case Study MGT/300 September 17, 2012 Trent Dodds Business Plan Case Study A well written business plan contributes to the success of a business. “The business plan itself is the culmination of a usually lengthy, arduous, creative, and iterative process that can transform the caterpillar of a raw idea into the magnificent butterfly of an opportunity” (Timmons & Spinelli, p. 223). When an entrepreneur prepares a business plan, investors realize the entrepreneur is serious about the business. The business plan serves as a non-verbal way for the entrepreneur to express what the business is about and what the business has to offer. Kurt and John Bauer decide to launch a magazine in Eastern Europe. However, the two are unsure if the business is viable. To assist the brothers in determining if the business is viable, this paper will provide an outline of the company’s business plan, a complete feasibility analysis as well as information in the case used to make the decision. Business Plan Outline To prepare a well-written business plan, an entrepreneur must include several elements. The executive summary is the first element of the business plan. The entrepreneur must discuss briefly where the business is, the business’ future, and why the business idea will be successful. Because the entrepreneurs seek financing for the business, the executive summary must be written to grab the interest of the potential investor. John and Kurt Bauer must use the executive summary to highlight the strengths of the business plan. When entrepreneurs start a business, such as the Bauer Brothers, the business will lack information that an established business has. Therefore, focusing on experience and background along with what lead the two to start the business will be beneficial. The second element of the outline is the description of the
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