Business Plan

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04/02/2014 Industry Overview Business Plan The Full Monty • • • • • What is the size of your industry? What sectors does this industry include? Who are the major players in this industry? What are the markets and customers for this industry? What are the industry's estimated sales: – This year? – Last year? – The year before? Lecturer: José Antonio Lanau • What national/economic trends have affected this industry and how? • What national/economic trends might affect it in the future and how? • What is the long-term outlook for this industry? Business Plan Outline 1. 2. 3. 4. 5. 6. 7. 8. 9. The Executive Summary The Industry Market Analysis Competitive Analysis Marketing Plan Management Plan Operating Plan Financial Plan Appendices And Exhibits Market Analysis • The Target Market • Projections Executive Summary • a Description of your Company, including your Products and/or Services • your Mission Statement • your Business’s Management • the Market and your Customer • Marketing and Sales • your Competition • your Business’s Operations • Financial Projections and Plans • • • • • • • • • • Thinking on Target Market How old are they? What gender are they? Where do they live? What is their family structure (number of children, extended family, etc.)? What is their income? What do they do for a living? What is their lifestyle like? How do they like to spend their spare time? What motivates them? What is the size of your target market? 1 04/02/2014 Projections About The Target Market • • • • • • • What proportion of your target market has used a product similar to yours before? How much of your product or service might your target market buy? (Estimate this in gross sales and/or in units of product/service sold.) What proportion of your target market might be repeat customers? How might your target market be affected by

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