business plan

3597 WordsAug 30, 200915 Pages
TABLE OF CONTENTS 1. Introduction – mission, goals and objectives of the business…........................................02 1.0 Introduction..............................................................................................................................02 1.1 Mission…………………………………………………………………………………….….............02 1.2 Goals................................................................................................................................…....03 1.3 Objectives……………………………………………………………................…………………….03 2. Finances..................…………………………………………………………….………………….....04 2.1 Financial Projections………………………..…………………………………………….................04 2.2 Start-up Summary......……………..……………………………………………............……….…..04 2.3 Cash Flow Forecast...…………………..…………………………………………………...............05 3. Marketing………………………...…………………………………………………………………….08 3.1 Market segmentation of the target market………………………………………………………....08 3.2 Target market segment strategy...…………………………………………….......................……08 3.3 Advertising + promotion Strategy….........................................................................................08 3.4 SWOT Analysis………………….………………………………………………..................………09 3.4.1 Strengths…...........................................................................................................................09 3.4.2 Weaknesses…......................................................................................................................09 3.4.3 Opportunities….....................................................................................................................09 3.4.4 Threats…..............................................................................................................................09 4.

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