Business Plan

2733 Words11 Pages
Davis Computer Services 2640 S. E. Avondale Street Lawton, Oklahoma 73501 rdavis@daviscomputers.com Daviscomputers.com Table of Contents Executive Summary……………………………………………...3 Business Description and Vision………………………………...4 Definition of the Market…………………………………………5 Description of the Products and Services………………………5 Organization and Management ………………………………...6 Marketing and Sales Strategy…………………………………..8 Financial Management………………………………………….9 Corporate Social Responsibility..................................................10 Appendices………………………………………………………11 Executive Summary Davis Computer Services will provide computer and technical consulting such as repairs, training, networking and upgrade service to local small businesses as well as home PC users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. Davis Computer Services was initially formed as a sole proprietorship, but reconfigured in September 2010 as an S Corporation hiring additional personnel. The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. In town, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up. Small business PC users will provide the majority of our business revenue. Davis Computer Services has decided to focus mainly on the small business market, as these customers typically don't have a full-time IT person, but have full-time IT needs. PC Repair will offer an affordable, on-demand service for these customers. We can also offer maintenance agreements that generate additional

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