Business Model Essay

24844 WordsMay 7, 2012100 Pages
Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh. Master Degree (one year) Project in Business Administration Directed to Marketing, 15 Higher education credits/ECTS Spring Term, 2011 Md. Kamrul Hasan Rabia Khan Supervisor: Peter Hultén,Ph.D Examiner: Stefan Tengblad 1 Acknowledgement This research paper is written for the subject: “Building International Brand through Promotional Strategy” in the program Masters of Marketing at University of Skovde. Firstly, we would like to thanks Almighty Lord to give us knowledge and keep us healthy during the whole period of our research work. Secondly, we are greatly indebted to our supervisor- Peter Hulten, PhD for his valued opinions and expert advice in the preparation of this thesis. Thirdly, we would like to express our appreciation to our program coordinator- Desalegn Abraha for his kind assistance and support throughout the creation of this thesis. Finally, we want to express our gratitude to the interviewees who were willing to cooperate for collect data, therefore help and bring more value to the research paper. We have also managed to collect some important information from the websites and Internet. Md. Kamrul Hasan & Rabia Khan University of Skovde, September 2011 2 Table of contents Acknowledgement Abstract CHAPTER-1: INTRODUCTION 1.1 Background................................................................................................................................... 7 1.2 Problem Discussion ...................................................................................................................... 9 1.3 Research Question ....................................................................................................................... 9 1.4 Research

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