Business Marketing Essay

5827 WordsMar 19, 201524 Pages
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (Foundation) Module Business Marketing Student name: Nguyen Thi Huyen Tran Student ID: 2136505 Tutor: TRAN THIEN PHUC Submission date: 22 September 2014 Term: T2 - 2014 ASSIGNMENT BRIEFING & FEEDBACK SHEET | | Programme | Higher National Diploma in Business (Foundation) | Validating body | HSU-Edexcel-TMC | Module title | Business Marketing | Tutor full name | Tran Thien Phuc | Student full name | Nguyen Thi Huyen Tran | Date submitted: | 22 September 2014 | Date resubmitted (Re-sit if applicable) | | | | | | | Declaration of ownership | | | This submission is the result of my own work. All help and advice other than that received from tutors has been acknowledged and primary and secondary sources of information have been properly attributed. Should this prove to be untrue, I recognize the right of HSU to recommend what action should be taken in line with the Regulations on assessment. | Signed: ________________________________________ Date ___________________ | | | | | | Unit Outcomes | | | | Learning Outcomes | Tasks/Evidence | Feedback | Assessor's decision | 1.1 | Describe how marketing techniques are used to market products in two organizations. (Task 1) (Presentation) | | P1 | Page | 1.2 | Describe the limitations and constraints of marketing. (Task 2) (Presentation) | | P2 | Page | 2.1 | Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. (Task 5) | | P3 | Page | 2.2 | Use marketing research for marketing planning. (Task 6) | | P4 | Page | 3.1 | Explain how and why groups of customers are targeted for selected products. (Task 9) | | P5 | Page | 4.1 | Develop a coherent marketing mix for a new

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