Business Management Trcks Essay

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BSBMKG607B Manage market research Revision Number: 1 BSBMKG607B Manage market research Date this document was generated: 27 May 2012 BSBMKG607B Manage market research Modification History Not applicable. Unit Descriptor Unit descriptor This unit describes the performance outcomes, skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. Application of the Unit Application of the unit This unit applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation. Licensing/Regulatory Information Not applicable. Pre-Requisites Prerequisite units Approved © Commonwealth of Australia, 2012 Page 2 of 10 Innovation and Business Skills Australia BSBMKG607B Manage market research Date this document was generated: 27 May 2012 Employability Skills Information Employability skills This unit contains employability skills. Elements and Performance Criteria Pre-Content Elements describe the essential outcomes of a unit of competency. Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. Approved © Commonwealth of Australia, 2012 Page 3 of 10 Innovation and Business Skills Australia BSBMKG607B Manage market research Date this document was generated: 27 May 2012 Elements and Performance Criteria ELEMENT 1. Prepare market research plans for implementation

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