Purpose of the Business: The purpose McDonalds is to make profit and to provide a return for investors in the business, (That's why most businesses really exist). And to provide a service making a decent profit, off the fast food (goods). The form of ownership: McDonald’s is a franchiser. McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly.
McDonald’s burgers are lighter than Burger Kings, and weigh only 100 grams, whereas Burger Kings weigh 120 grams. The same person who takes the order at McDonald’s is the same person that serves the food, however this does not apply in the drive-thru if both windows are operating. Burger king is set up more like an assembly line, one person takes your order, and another person serves the food. McDonald’s also makes all their burgers at one time, in mass production and they are fried, then when you place your order they can add additional toppings on that you ask for. Examples would be ketchup, mustard, mayo, pickles, lettuce, depending on which sandwich has been ordered.
Strategic Alliances | Effects of Strategic Alliances | McDonalds, Wal-Mart, Coca Cola | | Jacqueline Mathews | 1/18/2011 | Dr. Cornett, Instructor This paper will address alliances and benefits of these three companies and attempt to analyze issues of Corporate Social responsibility and its impact on stakeholders. | I have chosen 3 companies that are no stranger to any of us. McDonalds, Wal-Mart, and Coca Cola are powerful corporations and household words across America and other countries. McDonald's Corporation is the world's leading food service organization. The corporation started out as a small drive-through in 1948 by brothers, Dick and Mac McDonald.
One of them is McDonald’s, an American fast-food restaurant, founded 70 years ago. It is one of the first fast food restaurants, and becomes one of the most famous in our world. This research has as a goal to show that McDonald’s is the company that earns the most profit in the fast-food industry. Thus this research will give some knowledge about McDonald’s Company and will show if the hypothesis is true or false. “Fast food is the term given to food that can be prepared and served very quickly.
Introduction 1. How does the fast food industry embody the best and worst of American capitalism? The fast food industry gave people like Carl Karcher the opportunity to work hard and strike it rich, and make it on their own. However, it also led to the creation of huge conglomerations that peddle unhealthy food and pay low wages. The large companies created outweighed the benefits brought to the working people of America at the time.
The 50 largest companies are hold more than 25% the revenue in the industry (Hoovers, 2013). At present, the key industry trends of the fast food industry should focus on the competitive dynamics and direction of the industry. The major parts include firms focusing competition strategy environment analysis and investing the development of their brand. The Quick Service Restaurant is one of the most competitive industries in the world. Jack in the Box’s main competitors in this industry is the national and regional hamburger fast food chains of Burger King, and McDonald’s.
Also, because places such as Burger King and McDonald’s cost less than a fancy dining place, they feel they are getting a big bang for their buck. Some people when dining out at a fast food restaurant like to choose McDonald’s because, some of the McDonald’s restaurants have a playground inside that children can play on while their parents eat and have adult conversations, Burger King does not have this option. McDonald’s started its business in 1940, and serves about 68 million people on a daily basis. They also have restaurants in 119 countries, with 34,000 restaurants in the world. They also employ 1.7 million people.
At United States of America, nearly 40% of adults are having obesity problem. Due to United States of America, is having the most number of fast-food shops at the world. McDonalds, KFC, Burger Kings, etc are some famous fast-food shops which base at United States. In the film, “Super-Size Me” (2004) mentions that mostly Americans’ workers are going to buy fast-food meals as their lunch or dinner and they bought super-size meals as the shopkeeper had asked them to buy the biggest size of the meal and the price of upgrading the size is very cheap. In 2006, McDonalds’ revenue is above 20 billion U.S.
Now, they are choosing to eat fast food such as pizza, sandwiches, or hamburgers on a regular basis. Fast food originated in southern California and can now be found at every other major intersection in your city. “Fast food is now served at restaurants and drive-throughs, at stadiums, airports, zoos, high schools, elementary schools, and universities, on cruise ships, trains, and airplanes, at K- Marts, Wal-Marts, gas stations and even at hospital cafeterias” (Schlosser, “Fast Food Nation”). Fast food corporations spend billions of dollars to market their product to children, build restaurants near schools, and even build establishments inside of school cafeterias to make it more efficient for the consumer. “In 1970, Americans spent about $6 billion on fast food; in 2001, they spent more than $110 billion” (Schlosser, “Fast Food Nation”).
Ahmad Ardestani EL104, 36862 Proff. A.Butler 03/29/12 In-class essay McDonald’s vs. Burger King: Menu and Food The McDonald’s vs. Burger King battle features the world’s two biggest players in the fast food hamburgers industry. As far as overall sales, number of restaurants and market presence, they really are not much of a debate as to which chain is the leader. McDonald’s clearly sells more hamburgers than Burger King does. The types of food that both McDonalds and Burger King serve are generally vary similar, a typical meal being some variation of a burger, fries and a drink.