Business Law Essay

405 Words2 Pages
3) Do you prefer the idea of conducting qualitative or quantitative research? Check what each of these means in terms of what you believe is the nature of knowledge and what you believe about business organization. 4) Critique the following research (below) done in a service industry as to the extent to which it meets the hallmarks of scientific investigation discussed in class. Answer 3: Although there are a number of soft differences between the two types of methods, there is one very important distinction. Quantitative research is deductive and hinges on the presence of a hypothesis, which is identified before research begins. Qualitative research is inductive and does not require a hypothesis in order to start the research process. Looking closer at this important difference, and dig a bit deeper into three key terms that help define quantitative and qualitative research. That is deductive research, hypothesis and inductive research; Quantitative Research Confirms: Quantitative research looks at the general case and moves toward the specific. This deductive approach to research considers a potential cause of something and hopes to verify its effect. A hypothesis is a tentative assumption in the form of a statement or a question that a research effort is designed to answer. In quantitative research, there are two hypothesis statements. One hypothesis is called the null hypothesis, or Ho. A researcher does not expect the null hypothesis to be true. At the conclusion of the research process, the researcher will analyze the data collected, and then will either accept or reject the null hypothesis. The second hypothesis is called the alternative hypothesis, or Ha. The researcher assumes the alternative hypothesis is true. Rejecting the null hypothesis suggests that the alternative hypothesis may be true -- that is, the chance that there is an error in the

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