Business Introduction Essay

373 Words2 Pages
My Sweet Apples The key demographic age group I would target my product to will be between the ages of 35-44 years old. There are approximately 22,834 number of consumer units for customers between the target key age demographics. My demographic group will be of all races, African American, White, Asian and all other races of that age group. Females accounts for more than 54 percent of annual distributions and males 46. The average age of my target audience would be 39.7 years old. The consumer unit characteristics for income before taxes for key age group of 35-44 are $77, 582.00 before taxes and $75,677.00 after taxes. The average number of consumer units are 3.3 and 1.6 are earners as well as has vehicles. The majority of the key age group is homeowners that still carry a mortgage on their homes. They spend an average annual expenditure of $58,808. They are educated consumers that hold at least 64 units of college. Consumer spend at least 850 expenditure unit on miscellaneous foods. My Sweet Apples would be apart of the miscellaneous foods expenditures in that target market. There are also goods and services that consumers are responsible for in the expenditure market in the form of gifts. Target audiences between the ages of 35-44 spend at least 846 units. My Sweet Apples would also service audiences outside my target audience because it is a product that is available to all. Consumers under the age of 30 years old as well as over the age of 44 have average annual incomes that would allow them to be excellent consumer purchasers of my product. They also accounts for at least 702 units of miscellaneous foods purchased. My Sweet Apples can service all age groups but the target audiences that will purchase for the children below the age of 18 are their parents because they are the income earners. Children under the age of 18 also will fall in

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