Business Extended Diploma Unit 4 – Business Communication P1 – Explain Different Types of Business Information, Their Sources and Purposes

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As assistant communications manager at Central Park Inc I have been told to create a table which contains the following types of information: Verbal, written, on screen, multimedia and web based. For each one I will list three internal/external sources and a description. I will also talk about how Birmingham Metropolitan College campus Matthew Boulton uses the internal/external sources. Type of Business Information The Source of the Information Internal/External The purpose of the Information – What is it used for Verbal Internal An internal source is employees speaking to the hierarchy of the business - if they can get a promotion for meeting targets. Employees do this so that they look more confident and so that the employer can read their body language so that there can be a good vibe between the two. In Matthew Boulton if tutors perform well, than they may get promotions such as becoming subject leaders. Another form of an internal source can be telephone calls. People use the telephone to talk because its cheap. Also talking to someone via telephone is faster than letters. If a pupil is late or absent then they would have to call the college to inform them that you will be late or absent. Having meetings is also a internal source. Meetings are important because if talking to a group of people is better than talking to one person because you can get an idea of what the staff wants. Also it is fast, so you don’t have to see staff one by one. In Matthew Boulton meetings are regular because they would talk about which students are doing well and which students are performing badly. Written Internal External Letters are an internal source. Letters are formal and if you have a problem than writing a letter instead of emailing may show that you are serious. Matthew Boulton would use letters to inform
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