Business Ethics and Customer Satisfaction Essay

2703 WordsMar 5, 201511 Pages
abstract Technology has expanded so that business transactions can happen in the click of a mouse or a swipe of your card at the pump, never involving any human interaction. This dehumanizing process encourages a fair market, better prices for goods, and convenience, but cripples the customers’ ability to resolve any issues with ease or satisfaction. Many businesses now incorporate “satisfaction programs” into their business model, understanding that consumerism is not driven by customer satisfaction as much as before a boom in Internet sales. The internet has created tremendous opportunities for businesses and customers alike. Distribution channel members can extend their reach and visibility to partners beyond geographical boundaries. Although many businesses are acknowledging the importance of the internet and online retail activities, little academic attention is given to the community’s perception of this medium. Customers appreciate it when sales associates take the time to find out their specific needs -- to treat them as individuals. Customers look to a company’s sales staff, its product literature and even its website to obtain the information they require to make an informed purchase decision. They need information that helps them compare the company’s products or services with alternatives offered by competitors. BUSINESS ETHICS & CUSTOMER SATISFACTION ISSUES AND CHALLENGES Business Ethics The study of proper business policies and practices regarding potentially controversial issues, such as corporate governance, insider trading, bribery, discrimination, corporate social responsibility and fiduciary responsibilities. Business ethics are often guided by law, while other times provide a basic framework that businesses may choose to follow in order to gain public acceptance. Organizational business ethics is the application of these

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