Introduction World count: 3124 Marketing is the management process responsible for identifying, anticipating and satisfying consumers' requirements profitably. (Kotler, 1994) The Coca- Cola company is the largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. Finished beverage products bearing its trademarks (Figure 1), sold in the United States since 1886, are now sold nearly 400 brands in more than 200 countries and include the leading soft drink products in most of these countries. [pic] Figure 1. Coca-Cola Trademark A key factor in Coca Cola’s success is its power in the industry.
Abstract This research considers The Coca-Cola Company from an investment perspective, including evaluating key ratios of the company's financial performance and its recent stock performance to consider which types of investors might find this an attractive opportunity. Coca-Cola is one of the most famous brands in the world, with a familiar red and white color scheme that is well recognized. Unlike some other powerful American brands such as Chrysler or IBM that have looked to international mergers or sell-offs in order to survive, Coca-Cola has remained an American company even as it has expanded around the globe. The Coca-Cola Company In one year, Coca-Cola will be celebrating its 125th anniversary, and as a brand, there is a lot to celebrate. Coca-Cola was invented in Atlanta, Ga. in 1886 as a combination of local pharmacist Dr. John Stith Pemberton’s unique syrup and carbonated water.
Why is (was) Wal-Mart successful in the US? What are Wal-Mart’s competitive advantages? Wal-Mart was established in 1962 and has since become the largest company in the US. Within five decades it has become one of the largest discount retailers in the country and is rapidly expanding around the world. “Wal-Mart serves customers and members more than 200 million times per week at more than 8,692 retail units under 55 different banners in 15 countries.
According to Bloomberg Business Week, Coca-Cola remains the best globally recognized brand across all industries for years, while Pepsi’s brand ranked number 25 in the year 2008. Thus, Coca-Cola is able to charge premiums for its syrup concentrates due to its larger market shares and better brand name recognition. In order to compete against Coca-Cola and increase revenue, Pepsi has diversified its businesses as I stated above into other markets such as snacks, chips, and breakfast foods, with its core business focusing on soft drinks. Undoubtedly, the company’s strongest and most identifiable brand is indeed Pepsi but it has a certain advantage over Coca-Cola since it is more diversified. On April 9, 2009, Coca-Cola Company reported cash and cash equivalent to be $6,816,000,000 and on December 26, 2009, Pepsi reported cash and cash equivalent to be $3,943,000,000.
Haier, a well-known brand in China, founded in 1984 and started from a small plant on the verge of bankruptcy, by innovation and implementing JIT manufacturing system in the past 30 years, today, Haier had become the industry leader in Chinese home appliance market. With the increasing competition in China domestic market, more and more follower and copier came in, Haier has to look for a long turn and stable profit growth by extending business realm to other countries. North America was the first target for expansion, initially, Haier approach the US market through export, however they found that the customer loyalty of Made in China was very low within US consumer, also the exports was restricted by US government policies. in 1999, Haier invented and opened first overseas factory in Camden, South Carolina, start their localization way in US. Through attacking the Niche marketing in US, Chinese brand but made in US, Haier’s brand recognized by US consumer immediately and achieved remarkable performance in US market.
Introduction In the early 1886, a nonalcoholic beverage was presented to the world. Being the world’s biggest manufacturer, distributor, and marketer of nonalcoholic essences and syrups, Coca-Cola now is being sold in more than 200countries. At present, multinational corporations often use operational methods and financial tools for their foreign exchange exposure management. Foreign currency changes can have a big effect on the reported earnings of Coca Cola, being the multinational company it is, 80% of the company’s operating income comes from foreign operations.“The company manages its currency exposures on a consolidated basis, which allows it to net exposures from different operations around the world and takes advantage of natural offsets – for example, cases in which Japanese yen receivables offset yen payables. It also used financial contracts to further reduce its net exposure to currency fluctuations.
The company operates in more than 200 countries. Coca-Cola Enterprises is the world's largest marketer, producer and distributor of Coca- Cola products. It operates in 46 U.S. states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands. Coca-Cola is the non alcoholic bottled beverages. ORIGIN OF THE REPORT We are lucky to say that our honorable course teacher Md.
In August 2005, Sanlu was considered one of 500 most influential brands in China. In 2006, Forbes selected Sanlu as the first brand in dairy industry in China. In 2007, Sanlu was awarded as the most competitive brand on the market by the Chinese Ministry of Commerce. Its products sold well in the whole Chinese market. At that time, the brand value of Sanlu was worth 149.07 billion yuan.
A. Market Analysis and Porter’s 5 Forces We will conduct a situation analysis by using Porter’s Five Forces, in order to analyze the market in his globality. 1) Porter’s 5 Forces Competition Competition in the soft drink industry is fierce. It exists 4 powerful companies which are sharing the market of soft drinks: TCCC, Britvic, PepsiCo and Schweppes. Since 1886, @@the biggest one, TCCC, has patented its’ world famous produce Coca-Cola, and, for example in 2008 it generated about $31.9 billion of revenues.
Hermès is one of the companies leading the expansion of the emerging market, since the first Hermès store opened in 1997, now there are 20 stores in China. (Red luxury, 2010) Hermès’s competitors like LV, Gucci, and Burberry also put China market as a core target. The essay is aim to analysis Hermès’s business strategy in China and evaluate is it strategy successful to keep it grow or not. Literature view SWOT