Business Communication Essay

540 WordsJul 2, 20113 Pages
The roles of technology in your business communication should strengthen your relationship with your customer - not weaken it. Roles of Technology in Business Communication: Makes Your Life Easier. You must take the role of technology into consideration during your business design stages. Technology exists to make your life as a new business owner easier, but if you are not careful, technology can overtake it's role and begin to wreak havoc in your organization. Thus, whenever you start to invest in technology, • Make sure it helps your business run more effectively, and that it's not implemented just for the sake of having the newest, and coolest technological wizardry. • Also, makes sure that it enriches your relationship with your customer, giving them multiple communication channels to maintain contact with you. Roles of Technology in Business Communication: Using It To Strengthen Your Relationship With Your Customer. Technology also exists to make life easier for your customer. Technology works around the clock to give you access to your customer and give your customer access to you. Thus, you will need to use it strategically. • Do not bombard your customers with intrusions and distractions. This will make it hard for them to justify continuing their relationship with you. • Do not overuse it to elbow your way into customer lives - if it's too obstrusive, then they will flee. • Technology should never replace much needed human connections. • Allow your customer to make a choice in how you contact them. Give them a simple way in - and a simple way out. Roles of Technology in Business Communication: Using It To Communicate Internally. Technology also helps you to strategically grow your business helping you to streamline your internal

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