Business Assignment on Zara

671 Words3 Pages
“Individual Business Assignment” Summary Essay Following The American Psychological Association’s Style Universidad Iberoamericana March 31, 2014 1. Company name, market share and overall information 2. Steps taken by the company for its international expansion 3. Failure and Success in its internationalization process 4. Recent acquisitions / Joint Ventures or Partnership Agreements (What they are doing now?) ZARA Zara International is globally renowned brand with 1808 stores in 87 countries, 335 of them located in Spain (2013). These chains of stores belong to the Spanish fashion group Inditex founded by Amancio Ortega Gaona. It is the most important chain for group Inditex and is represented in Europe, America, Africa, Asia and Oceania. In 2007, 560 stores were opened throughout the group. Some of its stores operate under the brands Zara Reduced or Lefties, aimed to sell cheaper clothes and leftover traces of season, and others like Kiddy's Class or Zara Kids, oriented to sell children's clothing. Their market share varies in every market. For example, Inditex sources 65 percent from proximity markets, they're closer to the consumer, and they leave a bigger portion of their budget open for buying in seasons so they can follow recent trends and really keep up with where consumer demand is going. Zara stores have been popping up all over in order to achieve international expansion. “This past year aggressive expansion saw Inditex investing in 49 markets. Five of them were new to the brand and included Australia, Taiwan, Azerbaijan, South Africa and Peru. The company continued to grow its presence in China that had 132 new stores open their doors. This increased the total number of Inditex stores to 275, Forbes. Global expansion is very hard to achieve even for a big company like Zara. Companies must understand and sell to local

More about Business Assignment on Zara

Open Document