Business Analysis Part 1

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Assignment 1: Great Lakes; Great decisions Due Week 2 and worth 240 points Review the Great Lakes: Great Decisions case study and write a 4 – 10 page paper in which you: 1 Perform an analysis of the social /demographic, technological, economic, environmental /geographic, and political / legal / governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors. 2 Analyze the lead additives industry in the US using the Five Forces of competition Model. Describe the impact of each of the five (5) forces on the industry and based on this analysis, determine if the industry is attractive or unattractive. 3 Describe who Great Lakes’ immediate, impending, and invisible competitors are and how Great Lakes measures up against these competitors. 4 Describe the main capabilities of Great Lakes. X The specific course learning outcomes associated with this assignment are: Identify how the six segments of the general environment affect an industry and its firms. Identify the five forces of competition. Analyze the external environment for opportunities and threats that impact the firm. Use technology and information resources to research issues in business administration. Write clearly and concisely about business administration using proper writing mechanics. Grading of this assignment will be based on answer quality, logic/ organization of the paper, and language and writing skills. Jenny Mead, Andrew C. Wicks, Patricia H. Werhane, R. Edward Freeman University of Virginia, Darden School Foundation Hence gout and stone afflict the human race; Hence lazy jaundice with her saffron face; Palsy, with shaking head and tott'ring knees And bloated dropsy, the staunch sot's disease. -A ROMAN POET'S DESCRIPTION OF LEAD POISONING'
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