Business Essay

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This page intentionally left blank International Business Strategy How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today’s managers? How do students turn the messages from the academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from the business strategy literature can be applied to MNE management. • MBA and Master’s students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. • More than twenty ‘half-length’ case studies from leading firms including Dell, Nike, Honda, IKEA and Danone show globalization in practice. • Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide. Alain Verbeke is Visiting Chair in Strategy and International Business at the Rotterdam School of Management, Erasmus University, Rotterdam, and an Academic Associate of the Centre for International Business and Management, Judge Business School, University of Cambridge. He holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary, and was previously the Director of the MBA programme at the Solvay Business School, University of Brussels (VUB). International Business Strategy Rethinking the Foundations of Global Corporate Success ALAIN VERBEKE CAMBRIDGE UNIVERSITY PRESS Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, São Paulo Cambridge University Press The Edinburgh Building, Cambridge CB2 8RU, UK Published in the United States of America by Cambridge University Press, New York

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