Business Essay

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Unit 3 Introduction to Marketing Name: | | Target Grade: | | Unit Information Unit Number/Title: 3 Introduction to Marketing QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Author J. Glossop Assessor(s) S. Curtin/J. Glossop Aim The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by organisations Assessment Information Before starting each assignment, you MUST be sure that you fully understand ALL of the relevant content associated with that assignment. You MUST also be clear about the nature of the evidence you need to produce for each assignment. All tasks MUST be handed in by the deadlines shown in the table above. Make sure that your name, assignment number, page numbers and bibliography are included. Make sure that your name, assignment number, page numbers and bibliography are included. Grading Criteria Assignment | Grading criteria | Deadline | 1 | Describe how marketing techniques are used to market products in two organisations | P1 | | 1 | Describe the limitations and constraints of marketing | P2 | | 1 | Compare marketing techniques used in marketing products in two organisations | M1 | | 1 | Evaluate the effectiveness of the use of techniques in marketing products in one organisation | D1 | | 2 | Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans | P3 | | 2 | Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans | M2 | | 2 | Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans | D2 | | 3 | Explain how and why
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