Company Profile 02
Task 1 Various Elements of marketing process 03
Task 2 Cost and Benefits of a marketing orientation 05
Task 3 Macro and micro environmental factors 06
Task 4 Buyers’ behavior effects on marketing activities 08
Task 5 Market Segmentation, Targeting & Positioning 09
Task 6 Factors to gain customer satisfaction & marketing objectives & Marketing mix 10
Task 7 Differences between B2B & B2C 12
Task 8 Differences between International & Domestic Marketing 13
As per the scenario, “Rangoon International Airways” is a Low Cost Carrier (LCC) budget Airline and also operating only Domestic sector in Myanmar. Nowadays, Myanmar becomes one of the wonderful destinations for tourist in global and most of the tourist were visiting. Since Myanmar became the tourist attractive place, the airline sector will need to expand definitely. There will be more demand for Air travel in Myanmar since the infrastructure is not well developed yet.
Therefore, “Rangoon International Airways” is also expected to increase from domestic to international sector. There are other competitors in Aviation industry, since Myanmar is developing countries and people are interested to come and invest. There might be the international Airlines and some more domestic airline can be competitors as well.
“Rangoon International Airways” normally comply product orientation, and it need to expend as Market orientation as per CEO.
In Market Orientation, the company will be used the policy change, from Low Cost Carrier to the higher price and high quality boutique airline. They are thinking about expanding into international market, high prices are acceptable because Rangoon International Airways have strong capital and they have ordered two brand new aircrafts A320 from Airbus Company.
In marketing aspect...