Business Essay

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Introduction Business research provides information to guide business decision and to reduce the level of business risk. It is also a process of determining, acquiring, analyzing, synthesizing, and disseminating relevant business data, information, and insights to decision makers in ways that mobilize the organization to take appropriate business actions that, in turn, maximize business performance. In this assignment, we will introduce OverTime as business research method case study’s company. The purpose of this assignment research is to understand customer perception of OverTime marketing plan and services. We also determine the stratification of customer for the F&A quality in OverTime. In this case, we need to know the background of OverTime. The research design we are using questionnaire design. We are doing 50 numbers of participants who are citizen of Sutera Utama to involve in this survey. After collect the data, we are analysis the data by chart or graph. Lastly, we will make the overall conclusion and recommendation for this assignment. Background Wholly owned by Pattaya Garden Sdn Bhd has expanded within Malaysia since their official opening in December 2009 with a celebrated even which sees the arrival of many celebrities and socialites. OverTime operated on a systematic system to ensure their guests are being cared for and enjoy their stay at all OverTime outlets. This achievement is shown in the rapid expansion of OverTime within the Klang Valley within the span of a year with outlets opening one after another. OverTime is known for their ever friendly floor staff and our very own STARKER fresh beer. Starker fresh beer is made especially for Malaysian to have a taste of fresh beer that is rare especially in the Malaysian market. The taste palate of starker fresh beer is formulated to suit the lifestyle and eating habits of

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