Bus 599 Essay

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Assignment #1Template Research Assignment Paper 1: Crafting and Executing Strategy Due Week 2 @ 6:30 PM and worth 280 points (LATE ASSIGNMENTS WILL NOT BE ACCEPTED) Review the Jet Blue Airways case study located in the Custom Book 2009. Write a 4-5 page paper in which you: 1. Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. 2. Discuss Jet Blue’s strategic intent prior to 2008. 3. Discuss Jet Blue’s financial objectives and whether or not the company has been successful in achieving these objectives. 4. Discuss Jet Blue’s strategic elements of cost, organizational culture, and human resource practices and evaluate whether each element provides the organization with a competitive advantage. 5. Discuss Jet Blue’s strategies for 2008 and beyond and evaluate whether or not Jet Blue will be successful implementing these strategies. Your Research Assignment Paper must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow the APA Style Manual, 6th Edition, 3/31/12 Quick Reference Guide format. Please review under Student Center: Additional Resources. Include a cover page containing the title of the Research Assignment Paper, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required Research Assignment Paper page length. Please use the APA Style Manual, 6th Edition, 3/31/12 Quick Reference Guide. (NOTE: We will not accept the APA Format provided automatically by WORD 2007/10 unless it conforms exactly to the APA Style Quick Reference Guide 3/31/12). The format of the report is to be as follows: o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format. You must use in-text
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