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Burger King's Secret Menus Essay

  • Submitted by: ShujoaSG
  • on August 10, 2015
  • Category: Miscellaneous
  • Length: 1,331 words

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Below is an essay on "Burger King's Secret Menus" from Anti Essays, your source for research papers, essays, and term paper examples.

http://secretmenus.com/burger-king/
www.bk.com/
BURGER KING
Year Founded: 1953
Revenue: US$ 1.92 B (2012)
Employees: 34,248
Locations: 13,000 outlets over 79 different countries

“Have it your way”----the Burger King’s motto. For most of us, we have known Burger King (BK in short) for their signature burger patties that are made up of 100% beef. Burger King made its way through our hearts for its fascinating way of exploring new flavors and experimenting with different combinations that aim to excite our palettes, therefore granting us a new eating experience every time we visit Burger King. Today, BK is the 2nd largest fast food hamburger chain in the world and is still on the move of expanding to new heights.
Burger King is committed to serve high-quality, great-tasting, and affordable food and has been doing so for almost 50 years.
BURGER KING – How it all began
Burger King started with the name Insta-Burger King that was originally founded by Keith J. Kramer and Matthew Burns in 1953. Their first stores were centered on a piece of equipment known as the Insta-Broiler, which was very effective at cooking burgers. The Insta-Broiler oven proved so successful at cooking burgers, that they have required all of their franchises to carry the device. Since then, Burger King has been making a difference in the fast-food industry.
Turning Insta-Burger King into what it is known today was not an easy process. Since it opened in 1953, it went through five shifts of ownership. During 1954, it ran into some financial difficulties, leading to the purchase of its rights by two Miami-based franchisees, David Edgerton and James McLamore, these two were the ones who renamed it Burger King. Since then, the Burger King has been marking its way and making its name by means of serving tasty, delicious and very affordable burgers. In 1958, Burger King launched its first TV advertisements, leading to a huge increase in its revenue and has led to its further growth. Because...

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