Taco Bell® was acquired by PepsiCo in 1978. In October of 1997, PepsiCo spun off KFC, Pizza Hut and Taco Bell®, thereby forming Tricon Global Restaurants, Inc., the world’s largest restaurant company. In May of 2002, Tricon Global Restaurants, Inc. changed its name to Yum! Brands, Inc., after acquiring Long John Silver's and A&W All-American Food Restaurants. !
Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969. Some chains, like Carl's Jr., KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after. McDonald's, which started it all, is now the world's largest fast-food chain. According to the National Restaurant Association, in 2005, sales of
In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity. In an article published in the New York Times, it was reported that instead of advertising heavily, franchising or redesigning stores, White Castle relied on a simple menu of a square little hamburger that die-hard fans would buy by the bagful and devour in one sitting (Siler, 1988). Although the article was published in 1988, much of White Castle’s promotion has remained the same. This paper discusses a number of strategies that have contributed to the sustainability of the White Castle’s hamburger; identifies the intangible aspects such as crave times and company culture which has contributed to the company’s growth; and discusses the marketing strategies that have contributed to the product’s lengthy life cycle in the fast food business. In an article in Investor’s Business Daily, it was revealed that one of the keys to White Castle’s success has been the company’s ability to keep family in management positions.
Truett Cathy opened his first restaurant called The Dwarf Grill in Hapeville, Georgia. He established Chick-Fil-A Inc. in the early 1960s in shopping malls with the opening of the first Chick-Fil-A in a mall in the suburban part of Atlanta. Some of the innovative concepts that Chick-Fil-A consider to be a success for them are mall based restaurants. The chain has approximately 334 major shopping mall restaurants that are operating. Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country.
He opened his second store in Macomb, Illinois. He later opened several more stores and developed a prototype before franchising began in 1993. In January 2007, Liautaud sold a thirty-three percent stock to Weston Presidio, a San Francisco-based private equity firm. He retained sixty-seven percent ownership of the company. In 2010, When the Industrial Workers of the World attempted to unionize ten Minneapolis Jimmy John’s locations, the New York Times called effort “one of the few efforts to organize fast-food workers in American Industry”.
McDonald’s started investing in Chipotle in February of 1998, and supported them financially for seven years.1 This financial backing enabled Chipotle to expand nationally and become large enough to offer stock. In 2006, Chipotle and McDonald’s went their separate ways in order to focus more on each company’s core activities. Currently Chipotle operates 956 restaurants in 35 states in the United States, the District of Columbia, and Canada.2 The company is expected to open up between 120 and 130 new restaurants in the upcoming year. Clearly, the history of Chipotle’s business demonstrates a success rare in the fast casual food business. (Appendix A) 1 2 (Investor Relations, Chipotle Mexican Grill) Ibid.
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich. Since 1967 Chick-fil-A has become the second largest quick service restaurant in the United States. Currently, there are over one thousand seven hundred locations in thirty nine states. In 2012 sales reached four point six billion dollars, this was a fourteen percent increase since 2011. Chick-fil-A’s SWOT analysis Strengths *Established in the United States *1700 locations in 39 states *Successful advertising slogan: “Eat morchicken” *Well known for its chicken sandwich and other chicken products.
How I Did It: Jerry Murrell, Five Guys Burgers and Fries. Retrieved October 28, 2012, from Inc.com: http://www.inc.com/magazine/20100401/jerry-murrell-five-guys-burgers-and-fries_pagen_2.html Yu, R. (2009, June 08). Fast-growing Five Guys burger chain sticks to basic, fresh food. Retrieved October 28, 2012, from USA Today:
This is in Kalamazoo, they claim to go back to about 1919 and they do the Coney’s right in the window as you would like to see and the buns are nice and steamy. Now you see they use it’s the kind of a purple onion, but it’s a wonderful Coney Island. This is a Port Huron chain, kind of interesting in that they have three restaurants and they serve their Coney’s over the top, which means they do a Detroit style sauce. They use a skinless hotdog, which is a little bit different, but they put the chili sauce over the mustard and onions, they put it on top. I was in one of their places, their downtown locations, I said “can I just have one the normal way” and they told me I couldn’t.